…Waste is now Haute! “New-Improved” stems from the age old habit of recycling, preserving and jugaad especially amongst Indians.
To prove that waste, torn, messy, out- of fashion clothes are cool!
To create products which are not harsh on the planet using a zero waste process.
To shop sensibly.
To be spontaneous!
Redefines ideas of what can be done with waste in the form of fabrics termed as outdated, old and tossed out. To preserve the fabric because of the owner’s attachment to it, or its exclusivity or rarity.