eCoexist presents : The Beauty of Recycling festival 2015

An event to highlight the aesthetic potential of waste

Paaduks

Shoes for better lives.logo.6

 

Where did the journey start?

It all started in 2013… We stumbled upon an article that discussed the possible reuse of scrap tyres as footwear soles. Excited about this possibility, we decided to give it a try. But with no idea on how to go about it, we went door hopping down the dingy alleys of Thakkar Bappa Colony, a cobbler inhabited community in Kurla, Mumbai. After being turned down by a few cobblers, we met Nagraj Singhadia who enthusiastically agreed to work with us, and thus began the journey.

A Realization… Working with the cobblers made us realize the various socio-economic problems that these cobblers are plagued with. They are often exploited by retailers and wholesalers who pay them meager amount for all the hardships, coupled with delayed payments. This spirals them into never ending debt cycles. Additionally, unhygienic living conditions and lack of quality education only compound the problems. Hence at that stage, we took a conscious decision to address these issues and make them the priority for our venture.

“We envision a healthy, prosperous, and educated cobbler community as we all take a small step towards a cleaner environment”

We believe that our cobblers are the backbone of our venture. They deserve to be remunerated for their skills and hard work which makes our products the comfortable stylish footwear they are today. We thus pays our cobblers nearly three times the average industry standard in an attempt to stabilize their financial condition and reduce exploitation of this specialized profession. We also ensure that their children get access to quality education. Over time, our profits will enable better healthcare for a sustainable life in cobbler communities.

More: The right choice for our environment
Our footwear are made of natural cotton fabric, jute, and soles made from up-cycled rubber such as discarded tires, used conveyor belts, old rubber mats and so on. Upcycling of discarded rubber to make soles does not involve any chemical processes.

The name ‘Paaduks’?
‘Paaduks’ is derived from the Sanskrit word ‘Paadukas’ which is the name of India’s oldest, most quintessential footwear. ‘Paada’ means foot in Sanskrit and ‘Paaduks’ essentially means footwear.

Meet the Team
JidnyasaJothsna and Jay are responsible for everything that goes right and ‘not so right’ at Paaduks 🙂

http://www.paaduks.com

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